During a town hall session at France Mediaâs Ancillary Retail Expo, Popable dominated the discussion.
This week, weâll be taking a deeper dive into Popable and how it can benefit specialty retailers in a wide variety of ways. Weâll also explore a number of perks for Popable users that will help reduce their operating costs.
Brands
Brands and spaces are connecting like never before to test new wears, validate market opportunities, and reach new customers without the commitment of a long-term lease. Our platform helps match brands with the perfect space to pop-up, with no third party booking fees. Whether you’re looking for a storefront, retail showroom, or service booth, we have you covered. Markets and festivals are also popping up on our site, giving you the opportunity to connect with attendees and consumers directly.
POS (Point of Sale) product displays are the perfect place to inspire in-store impulse purchases.Think candy pop-up brands shelves and magazine stands.
Spaces
As a marketplace, Popable(tm) helps connect brands with spaces that are popable, aka available for temporary retail. Brands can easily find a space, quickly get in touch with the decision-maker and make a deal without involving brokers. This approach reduces friction and time to market, enabling brands to grow their business untethered from the burden of a long-term lease.
For example, many art galleries and event spaces that previously leased out space for various events and retailers are now hosting a steady stream of pop-ups monthly or even weekly. These spaces are perfect for flash pop-ups because they have great flexibility with rental lengths, often are move-in ready and can accommodate a variety of retailers.
Another great example is Walmartâs recent pilot program to offer short-term retail space to small businesses. This is a win-win for Walmart and small businesses, as it fills their store-within-a-store vacancies while also helping small business generate buzz and sales before they commit to a longer term lease.
Markets
Whether youâre looking for a market to host your vendor booth or need help finding a local service provider, Popable(tm) connects brands and markets directly. Markets and festivals post their events and space availability to find the right brands for temporary rentals, while brands vette spaces and find the perfect match, all without the cost and bottleneck of brokers. Itâs the new era of retail, where markets, brands and spaces work together to grow their business untethered.
Mike Weil was selling throw pillows and stuffed fabric ornaments featuring iconic San Antonio imagesâthe Tower of the Americas, the Alamo and cowboy bootsâat Launch SAâs holiday market last week.
Perks
Employee perks are great for building company culture and boosting morale. Some of the best include bring your pet to work days, birthday cakes, and happy hours. Others are more innovative and creative, such as team lunches and movie nights in the conference room.
Popable Perks provides retailers on the platform with an exclusive range of savings to support them throughout their pop-up journey. This includes discounts on tools, software and services like point-of-sale systems with Square, marketing tools, retail displays and shipping services, as well as resources like Quickbooks, Airtable and Canva.
This partnership demonstrates Federal Realtyâs commitment to supporting vibrant communities and empowering retailers to engage with consumers in exciting ways. Through this unique and seamless opportunity, brands will have direct access to first seamlessly explore and then ultimately lease space in Dolphin Mallâs distinctive, high-traffic shopping center environment to create captivating short-term retail experiences. The partnership will further elevate the landscape of temporary retail and strengthen the connection between brands and consumers